2012

JANUARY BIZ TIP

Analysing your business critically while also working in it can be difficult during peak times.

Hopefully, the New Year will allow you to develop a fresh outlook and regain new enthusiasm and ambition for the year ahead.

A common personal “new year’s resolution” is to get fit or fitter. We look at our general wellbeing, exercise regime and nutrition. We commit to a plan.

Just as you analyse your personal health, January is the obvious time to review the health of your business.

Review your business plan, marketing plan and other plans, but also carry out a ‘health and fitness business check-up’ as part of your strategic preparation for the year ahead.

Make a list of the following:

• what is healthy about your business?
• can you recognise any ill-health or chronic problems?
• what has stagnated and what can be shed?
• what is good nutrition for your business?
• what good daily practices build your business?
• is your cash plan in good shape to support you through any challenges?
• look to the future. Your business may be in good shape now, but are you ready to face a marathon?
• how can you increase your business stamina to ensure you make the distance?

Value, maintain and grow any healthy behaviours you identify, but focus on getting rid of the “unhealthy” behaviours and performances, too.

Even if your business is in good shape, it is always worth having a regular health check.

Now is the time to position you and your business for a fit, healthy and prosperous 2012!